I think there’s a mismatch between what Athom (and, apparently, you) and Homey users think is the main product here. For a lot of users, it’s the Bridge. That’s the device that will allow them to automate their home. It’s not important how it works, just that it works. For Athom, the main product is Homey Cloud, and the Bridge is of secondary concern.
Which is a great way of making lots of people buying the Bridge angry: they buy a device thinking that it’s all they need to automate their home, only to find out that it requires some crucial part (Homey Cloud) to be available to them before they can start using it.
It’s also the reason, I think, why Athom went ahead with selling lots of Bridges: they apparently couldn’t foresee that people buying a device want it to actually work when they receive it.